
After signing a 7 year/$80.5 million contract, Rockies speedy outfielder is still not happy. Taking cue from last year's Stephen Strasburg and Oral-B coalition, Gonzalez has partnered with the most unlikely of counterparts. "My agent came to me with this propasal and I just couldn't pass it up," a hardly bilingual Gonzalez said through horrible english with a heapin helpin of thick Venezuelan mixed in. Now that the ink has dried on the deal, one thing is for sure, Carlos now has plenty of pockets to put all of his cash in.
The deal that Carlos Gonzalez is speaking of is his partnership with American clothes outfitter Old Navy. "When we were approached by their people for Carlos to help promote their summer line of cargo shorts, we knew it was a homerun!," said an almost giddy Lester Murdoch, agent for the newly inked spokesman. Terms for the deal remain undisclosed, although one can only speculate that it is quite a hefty sum.
As the softspoken centerfielder stepped up to the podium at his recent press conference, he mumbled into the mic "I love them, they have tons of room for stuff." "We'll have to work on that," said the giggling Murdoch. At the recent photo shoot to launch the new campaign, the photographer realized very quickly that serious was out as an option. "The kid's a, how you say, goofy moron toddler?" quipped Hans Van Persie, the photog tagged with capturing the youngster modeling his newly sponsored apparrel. "But all in all, that's exactly who I feel the company is marketing towards, so I feel we captured the essence of the campaign." Look for many more ads like the one above to hit bus benches and billboards this summer.
Last spring, young Mr. Strasburg may have started a trend, and not the one Adam Wainright followed yesterday. The flamethrower opened up new doors in the cross-promotiional world. No longer are athletes relegated to promoting sporting good stores or car dealerships. Now through marketing genius, they can help push all sorts of products. Without a doubt, there will be plenty more to follow.